When the Short Message Service emerged worldwide as an
accidental success in 1999, few believed that it would
turn into the easiest, quickest and most cost-effective
form of one-to-one communication just a few years later.
The history of this social phenomenon is short, but
record-breaking. Its usage growth rate has soared about
800 percent for a period of six years!!! And experts
predict that this upward growth of SMS use will accelerate
to even greater levels, reaching almost 4 trillion
messages sent annually within the upcoming five years.
| 2000 | 2001 | 2004 | 2006 | |
|---|---|---|---|---|
| Number of text messages sent per year | 160 billion | 250 billion | 500 billion | 1200 billion |
| 390 | 430 | 460 | 560 | |
| Average number of text messages per person in the world per year | 25 | 40 | 100 | 190 |
| Average number of messages sent per month worldwide | 13 billion | 20 billion | 41 billion | 100 billion |
Statistics from: Mobile Marketing Association
Today we have about 2 billion users of SMS text messaging
worldwide who are actually potential target audiences for
mobile marketing campaigns. Compare this reach with the
reach of a web site for instance. If you use the web to
promote your services you will be able to reach up to 1
billion people. Through the power of SMS, however, your
audiences are twice as many and furthermore - you can reach
them instantly, since you contact them on the most personal
of devices - the mobile phone!
The global use of the Short Messaging Service notches up
strikingly high levels. Currently, there are approximately
100 billion SMS messages sent globally each month, with the
majority of that traffic occurring in Western Europe and Asia.
In North America text messaging is gaining momentum due to
the diversification of services offered by this means of
communication.
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